Heritage Month Marketing Plan

Developing a marketing plan is essential for highlighting the Heritage Month, drawing new audiences, attracting new viewers, and demonstrating that the station and sponsor care about the community by featuring special programs and honoring "Local Heroes" (folks who do extraordinary work and rarely get credit).

In the events section of this toolkit, you will find sample press releases announcing the "unsung heroes", samples of a "save the date" card, invitations, and a promotional poster.

• Heritage Month Sample Marketing Plan (pdf)

Introduction | Calendar of Events | Programming | Marketing Plan | Sponsorship Support | Local Heroes | Event

All materials are copyright 2006 by the respective contributing stations; used with permission.